Released 31/12/2025
Canberra captured hearts and screens across the world in 2025, with VisitCanberra’s social media showcasing our city’s most-loved moments.
From snowy landscapes to vibrant festivals and local favourites, millions of people have connected with content that celebrates what locals already know - Canberra is a city that surprises and delights.
VisitCanberra’s Instagram content attracted 84.6 million views this year, reflecting the city’s growing profile as a destination worth exploring.
These posts don’t just look good – they inspire people to plan a visit, explore neighbourhoods and enjoy Canberra’s year-round events.
Major events continued to dominate audience engagement throughout the year, with highlights including FLIGHT Canberra, the Canberra Balloon Spectacular, Skyfire, and the Enlighten Festival.
These iconic celebrations captured the imagination of locals and visitors alike, driving strong views across platforms and reinforcing Canberra’s reputation as an events destination.
Beyond major events, everyday moments proved just as captivating. Posts featuring snowfall and dramatic weather sparked thousands of shares and comments, while local discoveries—from new bars to dining hotspots—drove high save rates, with Bar Outro’s reel alone shared over 5,100 times.
Wildlife encounters, especially with kangaroos and wombats, remained irresistible, and seasonal visuals such as wisteria blooms, autumn colours, and sunflower fields continued to enchant audiences, showcasing the natural beauty that makes Canberra unique.
@VisitCanberra’s top five most viewed Instagram posts for 2025 were:
- FLIGHT Canberra at Lake Burley Griffin reached almost half a million views.
- Snow covered Canberra from @air.down received just under 300,000 views and almost 6,000 shares.
- Canberra Balloon Spectacular views from above got 247,900 views.
- Canberra ranking as the best city in the world for quality of life reached over 215,000 views.
- Anzac Day reflections featuring the Australian War Memorial was viewed just under 200,000 times.
Canberra’s digital presence is a powerful driver of tourism, with VisitCanberra’s social media channels inspiring people to plan their next trip to the capital.
Follow VisitCanberra at instagram.com/visitcanberra for inspiration and use #VisitCanberra on your posts for a chance to be featured.
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Andrew Barr, MLA | Media Releases